Case Study

MATRX (Executive AI Room)

About This Project

Client Snapshot Our client is a family-owned industrial equipment producer with $85M and they have 400 employees. The CEO, who

matrx-executive ai room

Client Snapshot

Our client is a family-owned industrial equipment producer with $85M and they have 400 employees. The CEO, who also served as owner, struggled to keep up with siloed reporting across finance, operations, and HR. Each department worked in isolation, delivering fragmented reports that lacked consistency and timeliness. The executive team needed a way to consolidate insights and make proactive decisions.

The Challenge

The CEO spent hours every week consolidating departmental reports into spreadsheets. Finance reports often arrived two weeks after month-end, while operational performance metrics varied in format across plants. HR lagged in tracking turnover, compliance training, and labor productivity.

The tipping point came when the CEO missed a key opportunity to renegotiate supplier contracts because real-time purchasing data was unavailable.

The Solution

BA3® AI deployed MATRX, the Executive AI Room. The initial deployment was completed in under two weeks, with a full rollout over 60 days. MATRX was customized for Highland’s needs, integrating ERP, CRM, and HRIS systems into a unified dashboard.
  • Real-time KPI dashboards pulling from finance, operations, and HR.
  • Predictive analytics for forecasting demand, supply chain risks, and cash flow.
  • Natural language queries to answer executive questions instantly.
  • Scenario planning tools to evaluate growth opportunities and risks.

Implementation Journey

MATRX was rolled out in four agile sprints:

  1.  Sprint 1 (Weeks 1–2): Integrated ERP system for operational performance metrics.
  2. Sprint 2 (Weeks 3–4): Integrated CRM for sales pipeline visibility.
  3.  Sprint 3 (Weeks 5–6): Integrated HRIS for workforce analytics and compliance tracking.
  4. Sprint 4 (Weeks 7–8): Delivered consolidated executive dashboards with predictive analytics and scenario planning.
The CEO prioritized KPI dashboards to immediately improve visibility. BA3® AI’s managed services team customized dashboards to match Highland’s specific KPIs.

The Results & Benefits

Within six months, MATRX delivered measurable executive-level impact:

Metric Before MATRX After MATRX Impact
Reporting time
2 weeks after
Same-day access
80% faster
Decision-making
Reactive
Proactive
Agility improved
CEO time
Spent on spreadsheets
Focused on strategy
Time reclaimed
Growth planning
Limited visibility
Scenario-based
Better outcomes

Beyond measurable results, the CEO and leadership team reported greater confidence in decision-making. By eliminating delays and inconsistent reporting, MATRX positioned Highland to act on opportunities faster.

Testimonial

“MATRX gave me back my time. Instead of chasing reports, I spend my energy leading the business. Now, when I ask about sales or cash flow, I get an answer instantly. It’s like having a chief of staff powered by AI.” – CEO at a Manufacturing Company

Looking Ahead

Our client plans to expand MATRX with:

  • Predictive supply chain analytics to anticipate vendor risks.
  • AI-driven labor productivity modeling to optimize staffing.
  • Strategic planning modules to evaluate acquisitions and new market entry.

With monthly enhancements included, MATRX will continue to serve as the executive’s single pane of glass for decision-making.

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